Web Video Sponsorship

I just came across a great post today from Beet.tv where Jigar Thakarar of CBS Interactive talks about sponsorship models across web video content. I really do think this format will be the largest growth driver for online video advertising as we head into this new space for both brands and publishers.

The main keys for publishers will be to work with brands right from the beginning to successfully integrate company messages in a content friendly way. So publishers and brands will need to get used to collaborating with each other to create a user-friendly experience for viewers, while still delivering quality entertainment value back to the consumer.

We have seen how brands are tied into movies but with the web being a much more interactive medium, I believe that in time as this ad model evolves we will see brands jump on board and see very positive results. This could very well prove to be the most significant ad purchase since TV ads were first introduced a few decades ago.