Despite many celebrity influencers using their status to encourage young people to vote in 2004, many were slackers and failed to get out to offer their support for the next President of the United States.
Michael Moore was one of these influencers, toured across America and with the help of his "entourage" spoke in 62 cities to rally a youth movement. Some were inspired and got their a** out to the polling stations, while others were burnt out and just followed the events on TV as their new leader (unfortunately Bush was reinstated) for the next 4 years was chosen by others.
What Moore is doing this time around is releasing a free online documentary named Slacker Uprising showing his tour, and likely throwing some added content in there as well to fire up the youth of America this time around. Whether his attempts are successful or not we may never know, but at least he is playing his part towards such an important issue.
The documentary cost an estimated $2 million to produce and Moore states that he will not personally profit from the project, but rather give back to the people who have supported him since his breakout Fahrenheit 911 documentary.
It's great to see Moore's open web video model for his release, and I believe that we will see more of this happening as successful people give back to thank those who made their earlier work successful.
As the famous saying goes "the more you give, the more you receive".