What would Google do if they owned not only web and tech companies, but traditional ones as well?
Jeff Jarvis answers these questions and provides great insight into a increasingly apparent Googley world.
I finished his fairly new released book What Would Google Do a couple weeks ago, and after watching this great presentation of him at Google headquarters, I just had to write a post.
The whole time I was reading the book I figured that he had met with Google executives to get a better understanding of their systems, ecosystems, and culture. But to my surprise after watching his talk at Google he did everything he could to avoid Google employees.
This book isn't just about new business strategy, and ways to shake up current business models, it's writings are about seeing entire industries in new and innovative ways, and making them more relevant to people's needs. It's critical to be open, transparent, and collaborative in this new business and economic climate.
Upon finishing the book, I immediately subscribed to Jeff's blog and have been an avid reader ever since.
If you are looking for some new energy, inspiration, or ideas for your company, I would suggest tapping into Jeff's world beginning with his Google appearance.
Do you think like Google does?